Which of the following is true regarding the advertising of mortgage products by MLOs?

The assertion that all advertisements must comply with the Truth in Lending Act is an important aspect of mortgage advertising regulation. This act is designed to promote transparency and ensure that consumers are provided with clear and accurate information regarding the terms of their loans. It mandates that advertisements must include certain disclosures, such as the annual percentage rate (APR) and other terms that are pertinent to the credit being offered. Compliance with this act helps protect consumers from misleading advertising and promotes informed decision-making.

Considering the context of the other options, it's important to note that misleading advertisements, even if they could potentially increase sales, are not permissible under the regulations. Advertisements cannot selectively disclose information or omit facts that may mislead consumers. Additionally, it is not sufficient for only interest rates to be disclosed in advertisements; other factors must also be clearly presented to provide a complete picture of the loan terms. Lastly, accuracy in advertising is crucial regardless of the time-sensitivity of the offers, as misleading or inaccurate information can lead to consumer harm and potential regulatory actions against the MLO.